New York Hustle

New York Hustle

6 Episodes

New York Hustle is an episodic documentary series profiling street-level entrepreneurs operating in the boroughs of New York City.

Vision for the Show:
The concept of New York Hustle is easily scalable as there are so many unique and quintessential New York hustles yet to be documented. We also believe that the format could be expanded to longform by going deeper into the subjects or featuring a few hustles per episode. We have many ideas on how to thematically group the hustles - such as “Seasonal Hustles” or “Hustles by Borough”. We believe that the series has a wide potential audience as everyone loves New York stories.

Credits:
New York Hustle is created entirely by the two-person team of Angelica Von Helle and Matt Reekie – a couple of expats from Sydney, Australia now based in Manhattan.

New York Hustle
  • Hair Hustle

    Episode 1

    Former Club Kid, Astro Erle, cuts hair for quick cash - even finding customers at Tompkins Square Park.

  • Ice Cold Hustle

    Episode 2

    Young Brooklyn entrepreneur, Lance, sees the heat as an opportunity to make money selling ice cold water at the traffic lights.

  • Train Hustle

    Episode 3

    Rapper and social justice activist, Timmy the Traineater, makes his money performing on the subway.

  • Art Hustle

    Episode 4

    Artist and musician, Stuart Gray, funds his lifestyle by selling clay sculptures of other artists and musicians.

  • Times Square Hustle

    Episode 5

    It’s hard to ignore the costumed characters hustling for tips in Times Square - New York Hustle gets behind the mask to find out more.

  • Fresh Squeezed Hustle

    Episode 6

    Puerto Rican native, Miguel, supplements his meager disability payments by squeezing orange juice in Union Square Park - using the cash to buy fresh suits and sneakers for church.