The show follows aspiring record producer Rich Bell as he is drawn into his grandfather G-Daddy’s illicit business empire. With G-Daddy’s street wisdom and guiding hand, Rich and his long-time friend D-Money, travel around the country using their wits, creativity, and muscle to develop solutions to the problems facing G-Daddy’s business. As a kingpin-in-training, Rich quickly finds himself grappling with a whole host of whacky characters and absurd problems. Whether it’s hunting down a fetishistic pimp or keeping rivals from stealing territory, there’s nothing Rich won’t do to make sure that G-Daddy gets his money.